Posted On 28 Apr 2016
The Tasty Singapore Food Product Centre at Tianjin Eco-City was opened on 28 April 2016 in Hangzhou by Minister for National Development, Mr Lawrence Wong.
Noting the growth potential in North China with the Jing-Jin-Ji Integrated Development, the International Enterprise (IE) Singapore and the Singapore Food Manufacturers' Association (SFMA) jointly establish a Tasty Singapore Food Product Centre in the Sino-Singapore Tianjin Eco-city.
IE Singapore has partnered SFMA to help more Singapore food companies gain entry into China through e-commerce as well as offline product centres. To complement the e-commerce project and build up more offline support to support the food companies’ distribution channels, the Tasty Singapore Food Product Centre was first launched in Yiwu, Zhejiang province, as a one-stop centre for business leads sourcing, product import facilitation and marketing activities.
The new food product centre in the Eco-city will help Singapore food companies make inroads into North China. In North China, Singapore food manufacturers can capitalise on the heightened consumption power brought about by the Jing-Jin-Ji urban integration. The Tasty Singapore Food Product Centre situated in the Sino-Singapore Eco-city helps Singapore food manufacturers scale the distribution of their products in the North China market rapidly. The one-stop centre eases their business development work as it sources for business leads, facilitates product imports and markets the Singapore products in the northern region.
In addition, the Tianjin Port is one of the main seaports in China that conducts food import activities. Presence in Tianjin will help Singapore food manufacturers better understand how Tianjin Port functions and be familiarised with China’s import procedures.
The food product centre spans 500 square metres, out of which 400 square metres are occupied by the product showroom cum Experience Centre. Consumers and purchasers can look, feel and taste the products in the Experience Centre, and thereafter proceed to make purchase online. The trade manager and shop executives will attend to consumers and purchasers’ enquiries, disseminate trade information, and recommend and connect local distributors with importers.
For more information on Tasty Singapore Food Product Centre, you may contact Ms Min Yun Yun (firstname.lastname@example.org).